Incognito is only good for one reason: Not having those sites in the browsing history.
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I use it to get around website article limits when they try to force me to sign up.
Websites with actual web devs block and track usage with ip instead of cookies/cache, nothing a vpn can’t stop tho. More reliable to is to the way back machine on archive.org. Can also use a browsers reader mode to get around it too sometimes.
As someone else put it, it’s for making sure your wife doesn’t get suspicious of the weird ads you’re getting, and when she checks the browser history it’s clean.
Meanwhile Google, your ISP, and the NSA all know you’re looking at freaky old lady bondage porn.
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I use incognito so I can sign into multiple accounts on the same websites at once.
Firefox containers is your friend. It’s way better. I can sign into dozens of separate pages for different clients in a single browser window in different tabs if I want.
“privately” “chrome” pick one
ISP can’t see pages. They can see domains or IPS but that’s it.
Especially when you do this, considering a lot of privacy extensions are disabled by default in incognito mode (at least in FF), so there’s less blocking of tracking elements.
(Also, unless you change your DNS provider or use a (proper) VPN, I believe your ISP sees everything no matter what, though I could be wrong about the latter.)
On the other hand, if this is a woosh situation & it’s a joke, well, then, eh, I’ve seen funnier. ¯\_ (•_•) _/¯
Sometimes having those privacy extensions make you a lot easier to fingerprint.