If I were to start my own fast food business, I would make my food cheap as fuck and deliberately target locations that have:

• A sixth form or university campus nearby. Students are a big market.
• Nearby pubs or nightclubs. Doesn’t have to be a city centre, could be a local high street. The main intent would be to target the late night crowd.

People care about speed, cost and not eating something that will give them food poisoning, not gourmet food. The luxury market is oversaturated and we have anything but the luxury to do that often.

Also, if it’s a sufficiently large eat-in location like a diner, maintaining toilet facilities that don’t look like they’ve been vandalized is important too.

Our chef has a man bun, a very well-groomed long beard, a facial piercing, wears black apron, and black gloves