Someone near the top got the idea that the brand matters more than consistency in message.
When people started calling Coca-Cola, “Coke”, they didn’t change the name to “Cola”, and they didn’t abandon Coca-Cola.
Just one more example of meritocracy being dead. Fools at the top pulling levers they don’t understand just because they can.
One can never be too prepared. “Prepared for what?” is the question.