It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
ooph, I just started trying to make a mobile game in Jan 😬
Make it a good one. Then tell me about it, because I know I’ll never find it on the play store.
You’re only about a month in, aim to release on somewhere like itch.io instead of a mobile store. Join some dev communities and game jams and the like. Building up a following like that is a million times easier than trying to get noticed in the sea of SEO games in an app store.
I hate to be discouraging. I wanted to do the same up until these interactions. Depending on what is a livable wage for you, or if you’re doing it on the side, it could still be possible. But I’m in high cost of living areas in the US and it seems totally unfathomable to me. I watched companies spend literal millions of dollars on just advertising to gauge interest in games they then shut down because they couldn’t make the game profitable enough to pay for the ads and their bills etc.
There are definitely success stories, and you can definitely get games released and get players. But I just want to point out that many of the games are simple and just have absolutely astronomical amounts of money behind them. Mobile is fucking crazy and I feel like it’s much harder for smaller devs to get their name out through typical advertising channels.
IMO, which is mostly just guessing based off what I’ve seen, I’d think your time is better spent finding small communities that may be interested in your game and posting about them, as opposed to buying ads etc. Indie dev subreddits and other gaming communities have propped up successful games before, and it may cost you more time and effort, but it just looks extremely hard to compete on the mobile ads playing fields against these huge companies these days.
I’ve been mostly making games for fun and am fairly risk adverse so am planning on sticking with a stable job and making games in my free time.
It’s discouraging, but it is reality. I still want to try, but definitely not putting more than one egg in this basket.
I’ll admit I’m knowingly doing the following haha
hopefully it’ll at least be a positive experience and I learn something from it