With the VisionPro hype already dead (maybe forever?), bad or tasteless iPad ads, purposeless updates to iPad, Apple dropping their car project, and reaching out to OpenAI or Google for AI services … it certainly feels like it to me. They’ve at least run into their limitations recently however much they want to find the “next iPhone”.
With the VisionPro, I always thought it’d flop and so predicted that it’d be the end for Cook. I’m still holding onto that prediction.
For many years now, Apple has been sustaining its quasi-monopoly in the smartphone ecosystem by drip-feeding features that have been part of the baseline for other brands, and having the most hard-core blinkered Apple cultists proselytize about what innovations they (supposedly) represent. This advantage doesn’t exist in the silicon or VR markets. They’ve managed to keep their CPU successful because it’s built on existing technology and because of vendor lock-in, but the Vision Pro didn’t have the same training wheels and ate shit right at launch.
In case it isn’t obvious, I don’t have many positive feelings towards Apple.