Is Google signaling the end of the open web? That’s some of the concern raised by its new embrace of AI. While most of the fears about AI may be overblown, this one could be legit. But it doesn’t mean that we need to accept it.
These days, there is certainly a lot of hype and nonsense about artificial intelligence and the ways that it can impact all kinds of industries and businesses. Last week at Google IO, Google made it clear that they’re moving forward with what it calls “AI overviews,” in which Google’s own Gemini AI tech will try to generate answers at the top of search pages.
This is silly. The web is not in decline and Google is not at fault. Most of the web is garbage, and Google helps us find the information buried in a sea of ads and repetitively copied/reworded content. We are moving to a world where putting up a plagiarized page with tons of ads will not be profitable. The sooner that day arrives, the better.
and you know why all the copying/rewording or why all recipes include three paragraphs about how the author first discovered the dish during their trip to Toscania in 1997? because they’re trying to game Google’s requirements and get included in their search results.
https://www.theverge.com/c/23998379/google-search-seo-algorithm-webpage-optimization