Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.
PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division.
I’ve told companies that use PayPal to register as a business, not as an individual. If you’re an individual and a lot of money comes through, they will lock you down for “regulatory reasons.” Which is hilarious because they are technically not a bank (But I think they are a NA). You’ll never see that money again.