What is the company’s incentive to make the package bigger than it needs to be?
Shipping costs come two fold… Weight and number of pallets. Weight change is negligible here, but the amount of air they need to ship will increase. They are incentivized to reduce it to a minimum to save on shelf, storage, and distribution costs.
They’re also incentivized to keep the same size packaging (both for logistical and public perveption reasons) and ship less product in those packages. People are willing to pay $6 for a big bag of chips, despite the big bag weighing 150g less than the normal bag 5 years ago.
They don’t get paid by the gram, they get paid by the bag. A bigger bag looks more impressive, and thus can be sold for more. Same for those tall skinny beverage cans. They look bigger than the regular cans, but are actually 25ml smaller, and yet go for a similar price.
This will continue until the price per gram is what people look for (emphasis on this at the point of sale would help), or the mass of each product is standardized. 50g, 100g, 200g, 350g, 500g, 750g, and whole kg sizes only, none of this 489g nonsense.
I don’t agree with the can example. Those are physically smaller and lack meaningful slack fill.
Your points stand for the first purchase. After that people will know the proportion of chip to air, and be annoyed by it. If they could do a bag smaller with minimal chip breakage and less air they would both succeed at getting more bags out per pallet and be lauded for not cheating people by selling air.
The slack fill is functional, and I don’t see much incentive to over do it.
What is the company’s incentive to make the package bigger than it needs to be?
Shipping costs come two fold… Weight and number of pallets. Weight change is negligible here, but the amount of air they need to ship will increase. They are incentivized to reduce it to a minimum to save on shelf, storage, and distribution costs.
They’re also incentivized to keep the same size packaging (both for logistical and public perveption reasons) and ship less product in those packages. People are willing to pay $6 for a big bag of chips, despite the big bag weighing 150g less than the normal bag 5 years ago.
They don’t get paid by the gram, they get paid by the bag. A bigger bag looks more impressive, and thus can be sold for more. Same for those tall skinny beverage cans. They look bigger than the regular cans, but are actually 25ml smaller, and yet go for a similar price.
This will continue until the price per gram is what people look for (emphasis on this at the point of sale would help), or the mass of each product is standardized. 50g, 100g, 200g, 350g, 500g, 750g, and whole kg sizes only, none of this 489g nonsense.
I don’t agree with the can example. Those are physically smaller and lack meaningful slack fill.
Your points stand for the first purchase. After that people will know the proportion of chip to air, and be annoyed by it. If they could do a bag smaller with minimal chip breakage and less air they would both succeed at getting more bags out per pallet and be lauded for not cheating people by selling air.
The slack fill is functional, and I don’t see much incentive to over do it.