Yeah. Logo chasers. They’re insecure and not financially clever. Big brands, especially sport brands, have made a fortune preying on the socioeconomically burdened. To be seen with their logo is a “success story” or some shit.

Most people just see “a bag” or “a shirt” or whatever, so obviously a brand known for overpricing doesn’t say much for self-secuity; financially or socially. There’s a massive and lucrative market in doing minimal effort to plug people’s insecurities, logos is one of them.