I have no problem with the acceptable ads system. ABP doesn’t get any money from it, and the ads have to meet the criteria anyways, and it’s easy to opt out. I guess it’s a bit fishy that the list maintainers charge money to get ads reviewed, but the FAQ ThunderWhiskers posted says that smaller companies get it for free, and they only charge the bigger companies. I’m not gonna get up in arms over someone charging Disney money for a service they give the local deli for free.

I also like the way it gives companies an incentive to produce less intrusive ads. With the system, unintrusive ads reach more people. Otherwise, it’s all or nothing, which makes intrusive ads the best option from a greedy perspective; they’re far more likely to be clicked, and the only cost is the risk of damaging the ad ecosystem as a whole (and you know how little corporations can care about damaging ecosystems.)