Unfortunately, in a capitalist society, consuming media and products supports the creators and the media apparatus around them. So by contributing views/clicks/whatever, you benefit those people. If those people use their money/influence in a negative way (against marginalized communities or antivax or anti worker etc) then you are directly helping those causes. I still listen to CDs of some artists that have been found to be awful, but I won’t stream, or purchase merch, or event tickets. Everyone is going to draw their lines in different places, and we can avoid all harm. But own it. Trying to say that what you’re doing has no effect is intellectually dishonest