Unfortunately, gendered game marketing was an issue long before the horny period of games advertising. The problem started right after the video game crash in 1983 that nearly ended the industry, and horny marketing at teenage boys was just a consequence of a much larger “video games are for boys” marketing that has been prevalent ever since.
This kind of marketing ruined gaming culture.
There is a throughline between gendered marketing; the idea that young hetero men owned gaming; and chud gaming culture like gamergate.
The idea of the young horny gamer dude is sexist toward men too. Never mind the accompanying stereotypes of gamers as loosers and nerds.
cough big bang theory
Nerd blackface.
Unfortunately, gendered game marketing was an issue long before the horny period of games advertising. The problem started right after the video game crash in 1983 that nearly ended the industry, and horny marketing at teenage boys was just a consequence of a much larger “video games are for boys” marketing that has been prevalent ever since.