Is it just the momentum and word of mouth, or are there improved features as well?
You must log in or # to comment.
You can just click Follow and start following someone. You don’t have to perform a copy-paste dance to bring the username back to your instance and do the following there.
The process got easier in mastodon 4.2.0, now you just have to type in your instance and it takes you to it directly.
Who wants to type anything?
Better posts. Feeds (like categories replacing hashtags) are great.