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Joined 2 years ago
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Cake day: June 20th, 2023

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  • I’ve seen a couple mentions of YouTube in this thread. Not sure if this is source inspiration of your meme, but in case…

    The Roku TV YT app has been heavily enshitified in the last 6-8 months. Keep in mind, ads on this format (CTV) typically run $12-35 per 1,000 views.

    They are bit rate throttling content and it most commonly occurs on content one year or older. YT has a dismissible call to action to upgrade to premium to remove this experience.

    When you pause, the app shows a display ad sidebar to the paused video.

    When the TV goes into initial sleep mode after a longer pause the YT app will lose the current video and land you back on the home page.

    My experience is with using the YT app on Roku TV unauthenticated.








  • You delivered some good points. I also work with publishers.

    Ad blockers have had an impact, but I think the bigger driver is that premium demand has migrated spending to connected TV (CTV, showing ads on an Internet connected large screen). Publishers just don’t get the rates they used to for web and mobile inventory, even if they’re doing everything right.

    I think when another trendy channel like AI ads straight to your brain or whatever pops up we will see another migration.