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Cake day: July 5th, 2023

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  • Yeah, that’s definitely the way to see it, and as that I think it’s great. I think it might overload the term dark patterns a bit too much, and would have liked to have seen a different name used (as a game design academic), but I absolutely agree with and appreciate the approach otherwise.

    Edit to include, I guess why I have that hesitation with an example - I couldn’t link this in a class I’m teaching without loads of caveats because suddenly 80% of the curriculum gets seen as abusive when it’s really just experience design and explain the grey (which we do, so this is quite helpful for that particular purpose), and I would need to caveat that when they see the term out in the wild it will be used differently.


  • Interesting. I was chatting with a lot of big name AAA designers and indie designers discussing dark patterns, and they’ve got a very different opinion on what constitutes a dark pattern. To them, largely, it needs to be more technical deception - like having a fake “X” button, or immediately popping up an ad over where a button was to trick you into clicking it, or bait-and-switching pricing before the user notices.

    I tried to raise these kinds of patterns as problematic, and it was a mixed bag. The general vibe from them was that they’d only call it a dark pattern if it deceives the player to get more money than they were prepared to spend (or similar for ads). If the player knows what they’re getting into, and they are presented with a choice to stop or continue, it’s on them.

    And I’ll admit, while I don’t go that far (and there were designers in both camps), I can at least understand how all game design is manipulation, in the same way that teaching and storytelling is manipulation, and drawing the lines can be very hard. Your job is to convince the player that they are having fun and want to keep playing. Resources in a game have no real value, only valued by the scarcity and utility of them, which the designer intentionally assigns to convince the player it’s more or less valuable.

    Curiously, the examples listed in the OP were exactly the patterns I see designers discuss, but don’t seem to be the patterns on the website (like “illusion of control”, artificial scarcity, which is like, game designs while thing).

    Either way, nice to have this as a resource because honestly a lot of these elements are what I’d put in the “bad / abusive design” category rather than purely dark patterns, but still great to highlight, but I can agree that we should probably be careful blanket calling these dark patterns; examples: It mentions illusion of control being separating you into shards of leader boards so that you can be in the top 500 of a shard rather than top 200,000 world ranking or whatever, or claw machines choosing whether you successfully grab an item rather than relying on skill. How does this compare to Uncharted not letting enemies successfully shoot you in the first few seconds of an action sequence to give you time to ground yourself, or Resident Evil spawning different loot and enemies based on how good/bad you play?

    I’d say, is it to extract money from you in the short term, but it’s more grey than a non-designer might read into from lists like these.