You know, I always keep a notebook where I jot down feedback from customers, fans, and even those who don’t particularly like us. When I have time, I go through it carefully, filtering out the points I think our team could improve on. These ideas then get discussed during our weekly team meetings to debate and find ways to improve. That’s been my process since 2015.

Jelly Key is just a small team, not a big company—we’ve got just over 10 members. I’m Steven, and I’m responsible for ideas, the main designer, web developer, janitor, and sometimes even part of the production because I handle the tough cases.

Thanks for your feedback. That idea about using real gemstones is actually pretty cool!

Yeah, that used to be a common issue with resin. But since 2022, there have been some new crystal resins that significantly reduce yellowing. You can send me a picture of your button, and if I still have it, I can exchange it for you. Please contact me via email support@jellykey.com

I’m really sad to hear that, man. You know I’m always trying to improve my designs, and I’ve always been focused on craftsmanship. I also keep my designs standard. Maybe while pursuing new designs, I’ve made some stuff you didn’t like or found unsatisfactory. Thanks for your feedback, I’ll consider it and make improvements. As for the price, I posted a clip of me hand-assembling these Terix buttons in this post, so you’ll see that $50 is not expensive.