This comment on the original article is almost exactly what I was going to say here
Whose expectations? Couldn’t have been mine as I expected very few buyers due to the high price and no compelling use case. (Source: sw1tcher)
Next headline: “People cut back on discretionary spending in the face of rising cost-of-living unaffordability crisis. Sales down for $3,499.99 pair of goggles and caviar.”
Apple’s, shareholder’s… Economists doing 8 balls of their secretaries chest. No body sane thought this was gonna sell like hot cakes.
Yeah and to be fair 400-450k is still in the realm of $1.4bn in revenue. That’s pretty good for a new product in year 1 (and presumably the device is at least marginally profitable at the high price - if not it’s a gamble on the future). And sales like that for something that is basically an expensive proof of concept is pretty impressive.
It’s also basically a dev kit. $1.4B is not nothing.
(and presumably the device is at least marginally profitable at the high price
parts alone, maybe. with R&D factored in, probably not.
That’s plan, not actual. I somehow doubt it’ll even reach that level; it’s trying to save face with investors.
While the tech is impressive, I’m surprised Apple didn’t do enough research beforehand to understand if there’s a market for chunky $3500 computer goggles. None of this is really new tech, and I’m sure the sentiment isn’t hard to find.
Another Apple newton. I bet in 20 years they’ll put out another attempt in the form factor of almost-regular eyeglasses and it’ll actually revolutionize AR computing.
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