alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”
Cashier (sketched): “Sir, this is a Wendy’s”
alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”
Cashier (sketched): “Sir, this is a Wendy’s”
I’ve already long since acquired a severe case of app fatigue to the point that I refuse to order from a place if I’m required to download an app to get whatever price.
Now I’m going to have in person timing fatigue.
You could argue that happy hour is surge pricing already in place, and I suppose that’s true, but the perception is that it’s a lower price than regular.
Wendy’s is presenting this as a higher price than regular.
You’re right, it seems like they’d be smarter to offer a discount during off-peak hours. It should accomplish the same thing.