I don’t think those commercials are made by people who identify as “feminists” though, or are really trying to convey a feminist message.
Conversations about advertising I’ve had in feminist spaces see that as almost parentification. (Huge, under discussed issue with eldest daughters especially) Boys get to be children, girls are expected to be hyper competent.
A big issue is also that everyone in the broader conversation about feminism is operating under their own private definition of what feminism is. That’s why we have people who consider themselves “feminists” for “protecting women’s bathrooms” while also platforming Nazis, or people who consider crass commercial pandering to be representative of an ideology.
The conversation is in stasis, because “feminism” to some is the blue haired woman shouting at a protest, or pussy hats, or female supremacy, or 4B, or libfem, or radfem, or influenced by queer theory (or lesbians who can’t stand the term “queer.”) It’s a family of ideologies, not a single one - but people are often argue against one specific ideology (or even trollish misrepresentations) when arguing against “feminism” in general.
I don’t think those commercials are made by people who identify as “feminists” though, or are really trying to convey a feminist message.
Conversations about advertising I’ve had in feminist spaces see that as almost parentification. (Huge, under discussed issue with eldest daughters especially) Boys get to be children, girls are expected to be hyper competent.
A big issue is also that everyone in the broader conversation about feminism is operating under their own private definition of what feminism is. That’s why we have people who consider themselves “feminists” for “protecting women’s bathrooms” while also platforming Nazis, or people who consider crass commercial pandering to be representative of an ideology.
The conversation is in stasis, because “feminism” to some is the blue haired woman shouting at a protest, or pussy hats, or female supremacy, or 4B, or libfem, or radfem, or influenced by queer theory (or lesbians who can’t stand the term “queer.”) It’s a family of ideologies, not a single one - but people are often argue against one specific ideology (or even trollish misrepresentations) when arguing against “feminism” in general.