• CluckN@lemmy.world
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    5 days ago

    Ok I’ve always hated this “advertising study”. A&W is a small fish in a big pond. Expecting their shitty third pounder to outsell a core McDonalds menu item in its prime is a Herculean task. Americans do suck at math but maybe your burger sucked a bit more.

    • Scrubbles@poptalk.scrubbles.tech
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      5 days ago

      Well, yes, but also McDonald’s did it to themselves too. About 20 years ago when I worked there (holy shit I just realized it was 20 years ago), they had the Angus 1/3 pounders. They flopped hard. Exact same reasoning, both from their corporate offices and me anecdotally, people are fucking stupid. They really thought they were getting ripped off because the quarter pounder was more meat than the 1/3 pound Angus burger according to them. I, tiny teenage me tried explaining it to them, to no avail. Fucking morons.

      You want to lose hope for the human race, work in a service industry

    • supernicepojo@lemmy.world
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      5 days ago

      See youve got it! There is some import to this, AW was never gonna pull Mcd and Bk #’s but the fact is that their burger undersold at their restaurants and this is the reason they eventually found. Not poor locations, which they were, not poor advertising, which was dismal. AW was well known for burgers and ice cream and may have had a chance if it wasnt run by clown college graduates.