“I never give advice, but there is one thing I wish you would do when you sit down to write news stories, and that is: Never use the word ‘very.’ It is the weakest word in the English language; doesn’t mean anything. If you feel the urge of ‘very’ coming on, just write the word ‘damn’ in the place of ‘very.’ The editor will strike out the word ‘damn,’ and you will have a good sentence.”
“I never give advice, but there is one thing I wish you would do when you sit down to write news stories, and that is: Never use the word ‘very.’ It is the weakest word in the English language; doesn’t mean anything. If you feel the urge of ‘very’ coming on, just write the word ‘damn’ in the place of ‘very.’ The editor will strike out the word ‘damn,’ and you will have a good sentence.”
—William Allen White