• applebusch@lemmy.blahaj.zone
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    2 days ago

    I notice you’re out of the loop. The market demographics they’re referring to are trans women. It’s a bit of a meme that trans women like monster zero ultra, and trans women want estrogen not testosterone. Hope that helps.

    • daggermoon@lemmy.world
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      2 days ago

      My apologies, I work retail and I sell a lot of Monster. In my experience, I mostly see older men buying them. Although it seems to be getting more popular with young women. I actually have a trans sister and she doesn’t drink Monster. I gotta ask her to fill me in on these memes. Lemmy is the only social media I use so I feel like a boomer sometimes. Thanks!