I normally am against outrageous branding, especially in the overly masculine or nationalistic area, but I think they are pretty solid. Good product, they lean right into the ridiculousness just enough for it to be a little comical, seem to have good messaging, and it’s just good. Expensive for what it is though.
There is so much of that kind of marketing at this point, that it had not occurred to me until reading this discussion that “Liquid Death” was intended to ironically over the top.
No joke, their Dr Pepper imitation is delicious and 10 calories per can.
They also have an iced tea called Death to Billionaires which I appreciate.
I normally am against outrageous branding, especially in the overly masculine or nationalistic area, but I think they are pretty solid. Good product, they lean right into the ridiculousness just enough for it to be a little comical, seem to have good messaging, and it’s just good. Expensive for what it is though.
There is so much of that kind of marketing at this point, that it had not occurred to me until reading this discussion that “Liquid Death” was intended to ironically over the top.
I am pretty sure it is, it seems ironic to me